Jason Berkowitz, Founder, SEO Director
Search Engine Optimization, or SEO, is a process that helps your website show in search engines. It is used to help weed out non-ethical, non-trustworthy sites and provide users a more friendly search experience with the very best sites in the category of their choosing. Without SEO it is very possible that you’re missing out on a lot of traffic and a lot of attention from consumers. If you have a website, you need SEO. But that’s not all. Did you know that SEO and social media go hand in hand? So, once you begin preparing for optimization of your website, make sure that you’re also preparing your social networking sites, too.
An Inside Look at SEO
Search Engine Optimization utilizes special keywords based upon the products/ services offered. For example, a clothing store that wants to sell summer dresses may want to focus exact keyword to promote their website and products. Without SEO your site will get very little recognition online. There isn’t a business out there who cannot benefit greatly with SEO implemented not the scheme of things.
Social Media and the SEO Connection
Social media plays a part in SEO because Facebook, Twitter, Instagram – all of the popular networking sites incorporate their platforms into the search bases. So, if your company advertises a contest on Facebook, adding search engine optimization to that specific page will help it show in the search results of search engines, thus gaining more traffic and more response to your needs. This is just one example of the type of advertising that can help your business grow when you incorporate your social networking with your SEO efforts.
And this is just the start of what can happen when you connect your social media and SEO efforts together.
How about the fact that backlinks can be created through the use of social media and SEO? It is very easy to do, and this directs tons of people to your site. This is people that would have otherwise been unaware that your company even existed. For such a small amount of work that is certainly a nice perk.
Optimizing your social media for SEO purposes isn’t as difficult as it is to optimize your website. You’ve got lots of help along the way, since people will be inclined to share information they find to be beneficial and/or enjoyable. Every time that someone shares your information they are helping build your worth within the search engines. After a while of continually doing this your rankings with Google, the most important in the SEO game, and other search engines, will dramatically improve. Everyone is looking to get that page one rankings, and by incorporating SEO into your social media efforts you can certainly work your way to the top and get the attention and recognition that your company deserves.
Take a look at a few more useful tips:
- Make sharing your information easy. Add share button to your website, as well as other widgets that will enable viewers to share it with others.
- Adding hyperlinks within the content on your site is another great way to get more eyes directed where you want them.
- Be sure to connect on social media with each and every consumer who interacts with you. There are many fun ways this can be done. And, be sure that you have an account set up with as many of the sites as you possibly can.
Social Media is Popular
People spend a lot of time on sites like Facebook and Twitter, and millions of people have accounts with the sites. These people access and use these sites multiple times per day, and when you are a part of that, using the right keywords and the right marketing methods, you can be sure that your business is growing. This means you need to be a part of things. The bigger and better presence that you have on social media, the more attention that you will attract to your business.
Social media makes it easy for people to learn more about your brand, products and services through a variety of ways. People will post their thoughts and opinions about your goods on your pages, and this helps others form an opinion about you. And, since you can post so much information, integrating it all for SEO purposes, you can certainly make it work no matter what type of campaign you have going on.
How to Incorporate SEO into your Social Media Sites
If you are going to do things the right way then you need to make sure that you are using SEO on all of your social media sites. This is something that you can do on your own or with the help of a professional SEO company. Most people choose to hire an SEO professional. It just makes things easier since there is so much to learn and a ton of things that need to be monitored to ensure the best results with website optimization.
To incorporate SEO into your social media sites, make sure that you are choosing the right keywords. They should be relevant and the things that people are using to search for what they want. Never assume that you know this information because it could turn out that you are totally wrong. You also want to make sure that your content is useful and not simply filler content that attracts visitors. People come to your site to learn information and to make their purchase. When you can provide them with both you have all that you need to build loyal customer for a lifetime ahead.
The Bottom Line
Search Engine optimization is just as important for your social networking sites as it is for your website. Do not forge adding it to the mix so that you are getting the customers and the traffic that you deserve. It is simple and easy to do, and something that will benefit you in a number of ways. Many options, including advanced Social Media Marketing could greatly benefit your business.
Jason Berkowitz, Founder, SEO Director
Click To Enlarge
As many SEOers are now turning the corner into video marketing, many ask about why it may be so special. In this brief article, we dive into some of the reason why certain websites may like to showcase their business through the power of video.
Video marketing consists simply as ranking a video webpage highly in the search results. When the video page is seen in the search results, it will be shows with a small thumbnail.
This is an advantage versus the traditional SEO of ranking a website. As you can see in the picture to the left, the video thumbnail sticks out to be eye-catchy. Searchers will draw their attention to the video because it is irregular from the rest of the search results.
In this picture, you can see that I ranked 3 videos highly for the sole purpose of demoing my video marketing abilities. These are videos that are competing against other SEO agencies, obviously showing the level of competition is fairly high.
Below, I will describe some of my clients who harness the power of video marketing in New York.
Plumbers & Contractors:
Video marketing is a great tool for the blue collar company because it allows you to show your face, show your business and makes it easy for the customer to see the call-to-action (phone number).
With my video marketing, your phone number is displayed right in the title bar, allowing the customer to see your number and call you without having to even watch the video. Majority of my video marketing campaigns consist of plumbers, concrete contractors, electricians & more. These are highly converting videos which will make the phone ring.
Real Estate Agents:
Imagine someone going to Google and typing in “houses for sale city”. Now imagine that searcher seeing a beautiful home, one that they could imagine themselves and their families residing in. That’s how my realtor clients benefit from video marketing.
With a proper website architecture, these video will be displayed highly in both their websites and the search results. Allowing you to create a virtual tour of a home will save you the time and strength of physically showing the home.
*A colleague of mine recently moved from Charlottesville to Nashville. He purchased his home just by viewing an amazing virtual tour.
Instructors:
I currently have a few select instructors on my client list, ranging in all different niches. From business management classes to dance instructional videos, these clients utilize the power of video marketing.
With most of these clients, we present a 3-6 minute video, of them showing off their knowledge in action. When the video cuts off, they are then sent to the instructors website where they can learn more. This is an excellent way of driving traffic to a website.
—————————-
There are many ways to benefit from video marketing. This is just one of the tools I use when I perform Online Domination. If your ready to showcase your videos for the world, get started by contacting me here.
I look forward to the success
Jason Berkowitz, Founder, SEO Director
So this weekend, Google rolled out what is considered to be Penguin 2.1 & while this may be daunting for many, there are some positive out of all of this.
Why is there updates to a search engine that seems to be working fine?
While the search engines seem to be working fine, there are many manipulators out there that are using black hat tactics to benefit them and their sites. This is a common reason why people think Google hates SEO.
The reason behind the various updates, including Penguin 2.1, is to enhance the user experience. To eliminate crappy websites from appearing on top. To avoid obvious manipulation to the searches.
Now, many people would hate me for saying this but I don’t mind the G updates. I really don’t. I enjoy them because they usually work in my benefit. With my various methods and techniques, I stay on the top positions while my competitors disappear to a place unknown.
These updates to the algorithm are designed to weed out the bad, spammy websites while giving benefit to the sites that seem to be more natural. Sites that don’t throw thousands of links to it. Sites that serve a purpose.
So how do I benefit from the updates?
Easy! Most SEOer’s work mainly on link building. They think that the more links you have, the better your site will rank. Thankfully, they are mistakenly wrong. There are a lot more factors that become involved to these special methods.
So while I really don’t mind these updates, other internet marketers are freaking out. Yes, they are actually freaking out! Been reading about it all day! 🙂
Jason Berkowitz, Founder, SEO Director
How Does Look To You?
It looks really nice to me.
In an extremely competitive niche like Search Engine Optimization, with over 23 million other companies, being #3 sounds good to me. We have been at this position for 2 days now and my phone hasn’t stopped ringing with consultations.
Being #1 doesn’t always matter. Its about the presentation of your website.
Do you like my site? Have a different design in mind? I have created 100’s of websites with all different types of looks. Contact me to see some of our website designs.
We can customize everything for you.
I Wish You Online Success!
Jason Berkowitz, Founder, SEO Director
Who would have thought that Yahoo! would surpass Google in the search engine market. Here is an article from USA Today describing the surprising feat:
“SAN FRANCISCO — She’d never cop to it, but — deep down — Marissa Mayer must be savoring some sort of sweet revenge.
When she left Google to become Yahoo CEO more than a year ago, there were more than a few snickers from the Googleplex — often along the lines of, “Good luck, with that one,” and, “Careful what you wish for.”
But one year later, Mayer steered Yahoo past Google in U.S. Web traffic in July — the first time Yahoo has claimed the top spot since May 2011, according to market researcher ComScore.
Yahoo edged Google with 196.6 million unique monthly visitors, to 192.3 million — breaking Google’s two-year stranglehold on the top spot. Games, e-mail and real estate led the way for Yahoo, which had closed the gap with Google over the past few months, ComScore spokesman Andrews Lipsman said.
Yahoo’s traffic does not include data from Tumblr, acquired by Yahoo earlier this year for $1 billion, says ComScore. Microsoft properties, Facebook and AOL rounded out the top five.
Granted, the rare monthly win for Yahoo does not include search and mobile results. But it is, by any measure, a landmark achievement for a company left for dead by many.
Yahoo and Google declined comment on the ComScore report.
“Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue,” Mayer said in a recent call with analysts.
It won’t be easy with formidable foes such as Google and Facebook. Yahoo’s second-quarter revenue slipped 1% to $1.07 billion, missing analysts’ estimates of $1.08 billion.
Still, Internet analyst Greg Sterling says Yahoo’s traffic win fits nicely into the narrative of Mayer reviving Yahoo. And, on Thursday, investors bought the story: Shares of Yahoo climbed 3%, to $27.90.
Clearly, Mayer has put the exclamation point back into the Internet icon. (Though that might change, or at least be altered, when Yahoo debuts its new logo after Labor Day.)
Something more is going on at Yahoo: Shares have nearly doubled in value since Mayer took over; it has acquired Tumblr and other valuable properties; and Yahoo has refreshed its product line. Mayer even found time to polish her fashion bona fide in an eye-popping Vogue photo spread and profile this month.
The earnest Wisconsin native won’t crow about Yahoo’s July surprise — Yahoo is grappling with the mobile puzzle, as are its rivals — but don’t begrudge her if she and her team celebrate privately.”
If this keeps up, SEO experts and internet marketers around the world will be in awe as we focus on Yahoo! searches.
Although, I doubt we will see any real significant changes. I don’t think people can feel confident saying, “let me go Yahoo that!”.
Search Engine Optimization, or SEO, is a process that helps your website show in search engines. It is used to help weed out non-ethical, non-trustworthy sites and provide users a more friendly search experience with the very best sites in the category of their choosing. Without SEO it is very possible that you’re missing out on a lot of traffic and a lot of attention from consumers. If you have a website, you need SEO. But that’s not all. Did you know that SEO and social media go hand in hand? So, once you begin preparing for optimization of your website, make sure that you’re also preparing your social networking sites, too.
