Does Google And Other Search Engines Hate SEO?
This is a topic that is often misunderstood. Many people wonder if performing Search Engine Optimization and other ranking practices are criticized by the top search engines like Google, Bing & Yahoo. In this article, we give an explanation on why SEO in not frowned upon.
Google and other search engines do not hate SEO. If Google hated search engine optimization, it wouldn’t release its own SEO guide.
Does Google love SEO then?
Search engine optimization is undeniably a powerful tool for webmasters and website owners but it also helps search engines list relevant search results depending on what was searched by a user. Emphasis must be put on the word relevant. Search engines like it when websites are helpful to users and not just contain words or keywords jumbled together. Basically, Google loves SEO because it makes things easier for them to get or retrieve data from the web whenever a web user searches for particular information.
Search Engine Optimization and Your Business
How will you apply SEO to your business? Learning the ropes is a good idea but this would take time to master. If you want to focus on your business, it is a better idea to get an SEO company to do the nitty gritty for you. There are a number of techniques that one can apply to a website so that the website can get traffic. The most important of which is posting high quality articles on your website.
These articles do not need to be an award-winning essay but one that has value for the people who visit your website. Other techniques such as the use of keywords, making your site’s navigation more user-friendly and search engine friendly are also important. There are many things that a SEO company would have to implement on your website to get it optimized for the search engines. Some may consider SEO techniques as incremental changes but if all of them are combined, you are sure to get more traffic.
For business owners, the more traffic their website gets, the more leads and queries they will get. In this age where most people look for certain products or services online, it is very important for businesses to have an online presence. Marketing is vital and one of the most effective media to market what your business offers is through the Internet.
The question is, what does popularity and lots of traffic mean for your ROI? If your website has a good ranking on Google or other search engines, you will be reaching a wider audience. This means that a certain percentage of this audience will either buy your products or subscribe to the services that you offer which of course results to profit or sales for your company.
How Can My Company Gain An Online Presence?
Companies wanting an online presence and one that will contribute to an increase in sales should get an SEO company to help in improving their ranking in search results.
While it is also a good idea to pay for a spot on the first page, appearing on the first page of organic results proves to be more effective. One has to note that users usually ignore ads. People are programmed to not like ads especially when they are looking for specific information about a product or service. Business owners should keep in mind that consumers nowadays do their research first before they take out their credit cards to buy something. This means that your business being in the organic search results will help you gain the trust of your target population.
While you can give SEO a try and apply all the things you’ve learned from this website on how to optimize your business page, it will take time before you get the right combination that appeal to search engines. There are a number of things that need to be learned and this will mean less time for your business.
Hiring a SEO company to do the job for you is definitely a good investment because it will give your website and your business the ranking it needs to get more buyers in.
