As many SEOers are now turning the corner into video marketing, many ask about why it may be so special. In this brief article, we dive into some of the reason why certain websites may like to showcase their business through the power of video.
Video marketing consists simply as ranking a video webpage highly in the search results. When the video page is seen in the search results, it will be shows with a small thumbnail.
This is an advantage versus the traditional SEO of ranking a website. As you can see in the picture to the left, the video thumbnail sticks out to be eye-catchy. Searchers will draw their attention to the video because it is irregular from the rest of the search results.
In this picture, you can see that I ranked 3 videos highly for the sole purpose of demoing my video marketing abilities. These are videos that are competing against other SEO agencies, obviously showing the level of competition is fairly high.
Below, I will describe some of my clients who harness the power of video marketing in New York.
Plumbers & Contractors:
Video marketing is a great tool for the blue collar company because it allows you to show your face, show your business and makes it easy for the customer to see the call-to-action (phone number).
With my video marketing, your phone number is displayed right in the title bar, allowing the customer to see your number and call you without having to even watch the video. Majority of my video marketing campaigns consist of plumbers, concrete contractors, electricians & more. These are highly converting videos which will make the phone ring.
Real Estate Agents:
Imagine someone going to Google and typing in “houses for sale city”. Now imagine that searcher seeing a beautiful home, one that they could imagine themselves and their families residing in. That’s how my realtor clients benefit from video marketing.
With a proper website architecture, these video will be displayed highly in both their websites and the search results. Allowing you to create a virtual tour of a home will save you the time and strength of physically showing the home.
*A colleague of mine recently moved from Charlottesville to Nashville. He purchased his home just by viewing an amazing virtual tour.
I currently have a few select instructors on my client list, ranging in all different niches. From business management classes to dance instructional videos, these clients utilize the power of video marketing.
With most of these clients, we present a 3-6 minute video, of them showing off their knowledge in action. When the video cuts off, they are then sent to the instructors website where they can learn more. This is an excellent way of driving traffic to a website.
There are many ways to benefit from video marketing. This is just one of the tools I use when I perform Online Domination. If your ready to showcase your videos for the world, get started by contacting me here.
I look forward to the success