SEO 2014: Recapping The Biggest News In The Industry

SEO - Year in ReviewIt’s now 2015, and the dust has settled from all of the SEO revelations of 2014. While this past year may have not seen the biggest search engine ranking shakeups in history (that was probably 2012 with the birth of Penguin), it was dynamic and had plenty of SEO pros on their toes trying to keep up.

Just what does Google want a poor SEO or webmaster to do? An ordered list of the top SEO news of 2014 should uncover a pattern for smart SEOs and webmasters.

Top SEO News Of 2014 And Predictions For 2015

Top Google Search Terms For The Year

Just to keep things interesting, we’ll begin with a summary of some of the top Google searches for the year. This is relevant because most of these searches are related to current events, so it may give content producers an understanding of some current topics to focus on that are happening in 2015.

Top Searches For 2014:

    * Robin Williams
    * World Cup
    * Ebola
    * Malaysia Airlines

These are either related to crisis situations, famous performers, entertainment, or in the case of the ALS Ice Bucket Challenge, a promotional event to raise money for a good cause. It’s impossible to predict what will interest people through all of 2015, but it should be fairly easy to spot that type of news when it happens. Not every bit of news will trend to the top, but it’s worth a shot or major news stories.

Mobile Is Still Growing

If it hasn’t already been done, all websites need to be optimized for mobile use and mobile searches. If there is one thing that is taking off, it is the use of handheld devices, like smart phones and tablet computers, to search on the Internet. Website owners who have resisted the move to mobile are bound to lose their market share — and they might even lose their shirts.

Just look at these statistics right from Google:

* In 2014, 1.3 billion Internet phones were shipped all over the world.
* Today, users spend an average of over 150 minutes a day using their smart phones, and this is now more than they spend watching TV or using a laptop computer.
* Google says that about 20 percent of their searches are related to locations.
* Searches for things “nearby” the user have grown five times since 2011.

This should enable any decent SEO to make some good predictions about 2015. People are going mobile, and they are using their phones and other Internet devices to look for local products and services.

Google’s Pigeon Update: Local Search Improvement

There is another new animal in the Google zoo, and this one is called pigeon. It is intended to improve mobile searches, and it has already been rolled out in over 100 countries. This means two things:

* SEOs need to obtain verified map listings in any locality they plan to do business in.
* Local search has become extremely competitive because the “local boxes” have reduced the number of business listings on the first page of search.
* Local search will become even more competitive as local businesses get the idea that they need to get plugged in.

Penguin Keeps Getting Revised

When the first Penguin rolled out, it caused a major shakeup in the SEO industry. Plenty of webmasters saw their traffic decline overnight. However, other webmasters were lucky enough to reap the benefits because somebody has to be on the first page, right.

Penguin has certainly not gone away, but it seems to have settled more into a flow of discounting poor links but not really penalizing websites for them unless they are obviously outrageous.

Also, Google employees have stated that plenty of quality links can overwhelm any negative value attached to poor links. Even if it is not possible, and sometimes it isn’t, to wipe out all of the bad links, it might be possible to overcome any slaps with plenty of good ones. This is because the algorithm is said to notice improvement.

Anyway, the same rules still apply when it comes to safe link building:

* A few good links are great; thousands of low-quality links could be a disaster.
* Don’t over-optimize anchor text. Analyze top competitors in a niche and try to mimic them.

It’s also important to note that some webmasters have reported recovering from an original Penguin penalty after the penalty simply expired. The websites may not have completely sprung back to life because no decent links were left after several months had passed, but they did seem to respond to new link-building efforts, and that was not something they had done in the past.

Apparently There Are Mild Cases Of Penguin

Another surprising statement by Matt Cutts in 2014 is that there were mild cases of Penguin vs. strong cases. Apparently, recovery by adding better links is more likely in the “mild” case situation. Link removal and reconsideration requests might be needed for the severe ones.

Where Did Author Photos Go?

Google made a big deal out of authorship, and some websites did very well by taking advantage of the fact they could link sites to their Google Plus profile. The listing had a picture, so it was very visible. Then Google removed the photos, and webmasters thought their efforts were wasted.

However, there is still plenty of evidence that Google notices top contributors in a topic, and it is still worth it to use Google authorship. It might not still result in a listing with a thumbnail picture, but it should still help with ranking.

What’s Ahead For 2015?

There are still plenty of opportunities to draw more visitors from organic search engine rankings. The emphasis is on gaining quality links from quality websites. Other tips to ranking include getting verified in local search and gathering authoritative local citations. Of course, good content that naturally draws in visitors and gets shared on social networks adds a boost, but nobody is still exactly sure how strong that boost is.

Come Get Your Google Business View Photos…

businessview1We are happy to announce that we have added to the team. Brian Berkowitz, a Google Certified Photographer, is now partnering with us to provide Google Business View to our clients.

To learn more about our Google Business View services, please visit it’s dedicated page by Clicking Here

This cool new technology allows your customers to take a deep look inside your business. Google has performed various case studies to prove that having this powerful feature by your side will increase business.

See a wonderful example of Google Business View Below:


To learn more about our Google Business View services, please visit it’s dedicated page by Clicking Here

How We’re Different – Video

With so many SEO companies out there, finding one that does the job right can be difficult. In the video below, we discuss the common shady tactics of some of the top SEO firms.

What Is The Semantic Web?

We are now proud to announce that we now offer Semantic Web Optimization Services which can be found at the following site, http://www.swoservices.com.

What Is The Semantic Web?

semantic webThe Semantic Web is something that many have heard of, yet so many are still in the dark about what it truly is. That is because things are still new and of course the semantic web is also something like a mystery since it is still in such early stages of development. In this article we will examine the semantic web and help you gain a clear understanding of what it is so there is no more wonder in your mind. If you are computer savvy and want to make your computer and browsing experience a better one, this is the article that was made just for you!

The Semantic Web is tagged information that computers and other similar systems can easily access and decipher. With it information can be reused and recycled and people spend much less time trying to build their company or business name. Tim Berners-Lee is to thank for the introduction of the Semantic Web just a few short years ago. With the semantic web it becomes easier for search engines to pull out the relevant information , the details that you want, whether you search for your family history, a recipe or your family tree!

With the use of the Semantic Web an article or a document can be taken apart and the guts of it can be learned. This includes information including the author’s name, the name of the article or paper, the topic and the publisher of the article.

There are many ways to utilize the Semantic Web. One way, you will need a DOCTYPE file for your document, a root element ant, and <head> and <title> elements and a body and frame element. The document that has been properly structured in the right way will be displayed in a tree format. All of the elements then branch off of the element according to their importance. Because of this it is easy to design CSS style sheets and to interact with specific nodules with the help of Javascript.

The second and proficient method is called Semantic Markup, where certain codes are entered into the website text. We specialize in using Semantic Markup.

Writing Semantic Web Pages

There are just a few steps needed to write a webpage in semantic form.

  1. Use HTML elements so it is easy to determine what the content is
  2. Be sure that all headers define other headers. You also need to make sure that they are in the right order according to their importance.
  3. Always use paragraph tags (<>) to initiate a paragraph
  4. When navigation is of the essence make sure that you are using lists
  5. Avoid style-based tags

Once these steps are completed then it is easy to make the page your own design and style. You will use Javascript and CSS to do this.

Although this may sound like a foreign language to those who do not handle the insides of computers and their operation, once you get to know and understand the processes things become far easier and you will easily understand what it all means.

In addition to the basics, you can use the semantic web for sites that are already in the process of development. Some of the XML specifications that can be used include FOAF, OWL and RDF formats.

There’s a lot of talk and a lot of buzz about the semantic web. With the traditional form of website design you concentrate your attention on semantic form you are focusing on the relations between these things and how the computer understands it all.

If all of this sounds complicated to you, well, that’s because it is. Semantic web is abstract since it is an idea instead of a technology that is being used. With this idea you combine all of the things that one can see when they browse the internet and describe them and how they relate to one another.

You see, when you go on a website to look for something, you know what it is that you are looking for, what you want. Your computer, on the other hand, doesn’t. When semantic web is used you can learn exactly what it is, whose it is and more.

Learning Semantic Web

Whether you want to try it out for yourself as a web designer or simply want to know the process, there are a few ways that can be used to help learn the semantic web. You should apply all of these processes together to learn the semantic web process and how to do it. Software journals are probably the easiest and the best way to learn semantic web. With a quick web search you can easily find these journals.

Once you learn the process of creating Semantic Web you also need to have the right software to do the job. You learn Semantic Web also the same way that you learned how to use the original computer software for the first time.

The semantic web leaves ontologies of information, so this can certainly help someone with many different things that they may need to use.

Be sure to be confident in your work or hire New York SEO Services that are confident in helping you.

The Importance of Semantic Web

So what does all of this mean to you and why is the Semantic Web so important? First of all, the internet and the number of users accessing it changes on a daily basis. There needs to be a method that can help sort through all of the data, finding only information that is relevant to you and what it Is that you are looking for. This reduces the time, energy and effort that is spent online trying to find things. Whether a business minded individual or someone that simply wants to browse the web, Semantic Web can make it all far easier.

The Semantic web is brand new and people are still playing around with it, trying to learn what they can do. It is most definitely an interesting process that can help the internet expand and explode into a better, more meaningful web that everyone together can enjoy. Why let computers have all of the fun when there can be implementations made and the web made a better place for everyone? When the process of Semantic Web is learned this is just what can happen!

How Social Media Plays A Part In SEO

social media seoSearch Engine Optimization, or SEO, is a process that helps your website show in search engines. It is used to help weed out non-ethical, non-trustworthy sites and provide users a more friendly search experience with the very best sites in the category of their choosing. Without SEO it is very possible that you’re missing out on a lot of  traffic and a lot of attention from consumers. If you have a website, you need SEO. But that’s not all. Did you know that SEO and social media go hand in hand? So, once you begin preparing for optimization of your website, make sure that you’re also preparing your social networking sites, too.

An Inside Look at SEO

Search Engine Optimization utilizes special keywords based upon the products/ services offered.  For example, a clothing store that wants to sell summer dresses may want to focus exact keyword to promote their website and products. Without SEO your site will get very little recognition online. There isn’t a business out there who cannot benefit greatly with SEO implemented not the scheme of things.

Social Media and the SEO Connection

Social media plays a part in SEO because Facebook, Twitter, Instagram – all of the popular networking sites incorporate their platforms into the search bases. So, if your company advertises a contest on Facebook, adding search engine optimization to that specific page will help it show in the search results of search engines, thus gaining more traffic and more response to your needs. This is just one example of the type of advertising that can help your business grow when you incorporate your social networking with your SEO efforts.

And this is just the start of what can happen when you connect your social media and SEO efforts together.

How about the fact that backlinks can be created through the use of social media and SEO? It is very easy to do, and this directs tons of people to your site. This is people that would have otherwise been unaware that your company even existed. For such a small amount of work that is certainly a nice perk.

Optimizing your social media for SEO purposes isn’t as difficult as it is to optimize your website. You’ve got lots of help along the way, since people will be inclined to share information they find to be beneficial and/or enjoyable. Every time that someone shares your information they are helping build your worth within the search engines. After a while of continually doing this your rankings with Google, the most important in the SEO game, and other search engines, will dramatically improve. Everyone is looking to get that page one rankings, and by incorporating SEO into your social media efforts you can certainly work your way to the top and get the attention and recognition that your company deserves.

Take a look at a few more useful tips:

  1. Make sharing your information easy. Add share button to your website, as well as other widgets that will enable viewers to share it with others.
  2. Adding hyperlinks within the content on your site is another great way to get more eyes directed where you want them.
  3. Be sure to connect on social media with each and every consumer who interacts with you. There are many fun ways this can be done. And, be sure that you have an account set up with as many of the sites as you possibly can.

Social Media is Popular

People spend a lot of time on sites like Facebook and Twitter, and millions of people have accounts with the sites. These people access and use these sites multiple times per day, and when you are a part of that, using the right keywords and the right marketing methods, you can be sure that your business is growing. This means you need to be a part of things. The bigger and better presence that you have on social media, the more attention that you will attract to your business.

Social media makes it easy for people to learn more about your brand, products and services through a variety of ways. People will post their thoughts and opinions about your goods on your pages, and this helps others form an opinion about you. And, since you can post so much information, integrating it all for SEO purposes,  you can certainly make it work no matter what type of campaign you have going on.

How to Incorporate SEO into your Social Media Sites

If you are going to do things the right way then you need to make sure that you are using SEO on all of your social media sites. This is something that you can do on your own or with the help of a professional SEO company. Most people choose to hire an SEO professional. It just makes things easier since there is so much to learn and a ton of things that need to be monitored to ensure the best results with website optimization.

To incorporate SEO into your social media sites, make sure that you are choosing the right keywords. They should be relevant and  the things that people are using to search for what they want. Never assume that you know this information because it could turn out that you are totally wrong. You also want to make sure that your content is useful and not simply filler content that attracts visitors. People come to your site to learn information and to make their purchase. When you can provide them with both you have all that you need to build loyal customer for a lifetime ahead.

The Bottom Line

Search Engine optimization is just as important for your social networking sites as it is for your website. Do not forge adding it to the mix so that you are getting the customers and the traffic that you deserve. It is simple and easy to do, and something that will benefit you in a number of ways. Many options, including advanced Social Media Marketing could greatly benefit your business.