Why Google is Eliminating Google+

Why Google is Eliminating Google+

Google+ was launched in June of 2011. It initially launched as a competitor to the social media giant, Facebook. Google+ has 2.5 billion users because every Gmail account automatically comes with a Google+ account. However, this raw data doesn’t tell the full story. At first glance, it would seem that Google has more than twice the amount of members that Facebook does. However, this is not the case. Active users is the number that holds the most significance because it shows how intimately the audience is engaged with the social media platform. When it comes to active users, Google+ only has about 300 million monthly active users. Conversely, Facebook boasts more than 1.4 billion active monthly users. The average profile of a Google+ user is a 28 year old male, most of whom come from a technology or engineering field. Conversely, the average profile for a Facebook user is pretty closely split between men and women. The average age is 38 years old, and there is a fairly equal representation of all industries.

Google+’s attempt to compete with Facebook seems like a failure. Google’s initial technique to attract users might have been their first step towards their ultimate failure. Rather than organically attracting users through a strong marketing technique or word of mouth, Google+ profiles were forced on everyone who already had an existing Gmail. Conversely, Facebook users were self-motivated to sign up, guaranteeing that Facebook had already captured the interest of their users before they signed up, heightening the stake that users had to engage in the Facebook community initially. Google’s attempt to directly compete with such an entrenched social network was an unwise move that had many opportunities for backfiring, because if Google+ tried to implement any improvements on Facebook’s features, Facebook would have quickly mirrored what they did, essentially negating Google+’s effects. Google+ didn’t offer any new, unique, or attractive incentives that Facebook didn’t already have. Users had no reason to uproot the established social media presence they already created on Facebook in order to move and start all over on Google+.

In April of 2014, Google experienced an early harbinger of the decreasing importance of Google+. Vic Gundotra, who was the head of Google+’s social arm, suddenly left Google. He had held the position for the past 8 years. No one currently knows where he is headed next. Rumors closely followed that Google had been slowly disintegrating the core team that worked for Google+, a team of roughly 1000-1200 employees.

During the last week of July 2015, Google announced on their blog that there will be a divorce between Google+ and YouTube, which means that you will no longer need a Google+ account in order to create a YouTube account, or be active in the YouTube community. This move comes at a time when Google is quietly but surely decreasing its presence of Google+ on the interweb. Google has finally been listening to the grumble of its users, who feel that the coupling of a Google+ account with a different platform makes their life more difficult, and was just a ploy to increase Google+’s user numbers.

What does thiGoogle+s mean for SEO? Google+ still proves to be a valuable resource in terms of page rankings in Google’s search engine results. Google Authorship markup and Google Author Rank integration are two features of Google+ that still might prove useful. For instance, if you link your content page to your Google+ page, Google Authorship will display your stats and your Google+ profile next to search results with your content. This visually draws readers in, improving click-through rates. The more people who +1 your content, the more likely that page or article will show up for them on a search engine, as well as for everyone who follows them. This two fold attack allows you to build a strong following, as well as potentially attracting the attention of powerful players in your market. From an SEO standpoint, it may be valuable to continue to actively post on your company’s Google+ page. However, from a social media and personal life standpoint, this may be one that will have to be struck through in the books as a loss.

Rankings Update 9/12/13

SEO Rankings 9/12How Does Look To You?


It looks really nice to me.

In an extremely competitive niche like Search Engine Optimization, with over 23 million other companies, being #3 sounds good to me. We have been at this position for 2 days now and my phone hasn’t stopped ringing with consultations.

Being #1 doesn’t always matter. Its about the presentation of your website.

Do you like my site? Have a different design in mind? I have created 100’s of websites with all different types of looks. Contact me to see some of our website designs.

We can customize everything for you.

I Wish You Online Success!

Does Google Actually Have Competition Now?

Who would have thought that Yahoo! would surpass Google in the search engine market. Here is an article from USA Today describing the surprising feat:

googlevsyahoo “SAN FRANCISCO — She’d never cop to it, but — deep down — Marissa Mayer must be savoring some sort of sweet revenge.

When she left Google to become Yahoo CEO more than a year ago, there were more than a few snickers from the Googleplex — often along the lines of, “Good luck, with that one,” and, “Careful what you wish for.”

But one year later, Mayer steered Yahoo past Google in U.S. Web traffic in July — the first time Yahoo has claimed the top spot since May 2011, according to market researcher ComScore.

Yahoo edged Google with 196.6 million unique monthly visitors, to 192.3 million — breaking Google’s two-year stranglehold on the top spot. Games, e-mail and real estate led the way for Yahoo, which had closed the gap with Google over the past few months, ComScore spokesman Andrews Lipsman said.

Yahoo’s traffic does not include data from Tumblr, acquired by Yahoo earlier this year for $1 billion, says ComScore. Microsoft properties, Facebook and AOL rounded out the top five.

Granted, the rare monthly win for Yahoo does not include search and mobile results. But it is, by any measure, a landmark achievement for a company left for dead by many.

Yahoo and Google declined comment on the ComScore report.

“Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue,” Mayer said in a recent call with analysts.

It won’t be easy with formidable foes such as Google and Facebook. Yahoo’s second-quarter revenue slipped 1% to $1.07 billion, missing analysts’ estimates of $1.08 billion.

Still, Internet analyst Greg Sterling says Yahoo’s traffic win fits nicely into the narrative of Mayer reviving Yahoo. And, on Thursday, investors bought the story: Shares of Yahoo climbed 3%, to $27.90.

Clearly, Mayer has put the exclamation point back into the Internet icon. (Though that might change, or at least be altered, when Yahoo debuts its new logo after Labor Day.)

Something more is going on at Yahoo: Shares have nearly doubled in value since Mayer took over; it has acquired Tumblr and other valuable properties; and Yahoo has refreshed its product line. Mayer even found time to polish her fashion bona fide in an eye-popping Vogue photo spread and profile this month.

The earnest Wisconsin native won’t crow about Yahoo’s July surprise — Yahoo is grappling with the mobile puzzle, as are its rivals — but don’t begrudge her if she and her team celebrate privately.”

If this keeps up, SEO experts and internet marketers around the world will be in awe as we focus on Yahoo! searches.

Although, I doubt we will see any real significant changes. I don’t think people can feel confident saying, “let me go Yahoo that!”.