How Social Media Plays A Part In SEO
Search Engine Optimization, or SEO, is a process that helps your website show in search engines. It is used to help weed out non-ethical, non-trustworthy sites and provide users a more friendly search experience with the very best sites in the category of their choosing. Without SEO it is very possible that you’re missing out on a lot of traffic and a lot of attention from consumers. If you have a website, you need SEO. But that’s not all. Did you know that SEO and social media go hand in hand? So, once you begin preparing for optimization of your website, make sure that you’re also preparing your social networking sites, too.
An Inside Look at SEO
Search Engine Optimization utilizes special keywords based upon the products/ services offered. For example, a clothing store that wants to sell summer dresses may want to focus exact keyword to promote their website and products. Without SEO your site will get very little recognition online. There isn’t a business out there who cannot benefit greatly with SEO implemented not the scheme of things.
Social Media and the SEO Connection
Social media plays a part in SEO because Facebook, Twitter, Instagram – all of the popular networking sites incorporate their platforms into the search bases. So, if your company advertises a contest on Facebook, adding search engine optimization to that specific page will help it show in the search results of search engines, thus gaining more traffic and more response to your needs. This is just one example of the type of advertising that can help your business grow when you incorporate your social networking with your SEO efforts.
And this is just the start of what can happen when you connect your social media and SEO efforts together.
How about the fact that backlinks can be created through the use of social media and SEO? It is very easy to do, and this directs tons of people to your site. This is people that would have otherwise been unaware that your company even existed. For such a small amount of work that is certainly a nice perk.
Optimizing your social media for SEO purposes isn’t as difficult as it is to optimize your website. You’ve got lots of help along the way, since people will be inclined to share information they find to be beneficial and/or enjoyable. Every time that someone shares your information they are helping build your worth within the search engines. After a while of continually doing this your rankings with Google, the most important in the SEO game, and other search engines, will dramatically improve. Everyone is looking to get that page one rankings, and by incorporating SEO into your social media efforts you can certainly work your way to the top and get the attention and recognition that your company deserves.
Take a look at a few more useful tips:
- Make sharing your information easy. Add share button to your website, as well as other widgets that will enable viewers to share it with others.
- Adding hyperlinks within the content on your site is another great way to get more eyes directed where you want them.
- Be sure to connect on social media with each and every consumer who interacts with you. There are many fun ways this can be done. And, be sure that you have an account set up with as many of the sites as you possibly can.
Social Media is Popular
People spend a lot of time on sites like Facebook and Twitter, and millions of people have accounts with the sites. These people access and use these sites multiple times per day, and when you are a part of that, using the right keywords and the right marketing methods, you can be sure that your business is growing. This means you need to be a part of things. The bigger and better presence that you have on social media, the more attention that you will attract to your business.
Social media makes it easy for people to learn more about your brand, products and services through a variety of ways. People will post their thoughts and opinions about your goods on your pages, and this helps others form an opinion about you. And, since you can post so much information, integrating it all for SEO purposes, you can certainly make it work no matter what type of campaign you have going on.
How to Incorporate SEO into your Social Media Sites
If you are going to do things the right way then you need to make sure that you are using SEO on all of your social media sites. This is something that you can do on your own or with the help of a professional SEO company. Most people choose to hire an SEO professional. It just makes things easier since there is so much to learn and a ton of things that need to be monitored to ensure the best results with website optimization.
To incorporate SEO into your social media sites, make sure that you are choosing the right keywords. They should be relevant and the things that people are using to search for what they want. Never assume that you know this information because it could turn out that you are totally wrong. You also want to make sure that your content is useful and not simply filler content that attracts visitors. People come to your site to learn information and to make their purchase. When you can provide them with both you have all that you need to build loyal customer for a lifetime ahead.
The Bottom Line
Search Engine optimization is just as important for your social networking sites as it is for your website. Do not forge adding it to the mix so that you are getting the customers and the traffic that you deserve. It is simple and easy to do, and something that will benefit you in a number of ways. Many options, including advanced Social Media Marketing could greatly benefit your business.
So this weekend, Google rolled out what is considered to be Penguin 2.1 & while this may be daunting for many, there are some positive out of all of this.
