Rei Albano
Social media marketing is now the most efficient and cost-effective way to advertise, that is why there is no wonder it is now being used by so many people all around the world. Many small, medium and large companies use social media to market their brands further, and it has proven useful in many ways.
It is easy to enter social media marketing because it has made it way cheaper even for startups to advertise their brands. Before, it was only the “big guys” who could afford to get into advertising. Social media has eased out the competition among companies, no matter what size you are.
But there are many misconceptions on social media marketing that people should be wary about. If you can break against these misconceptions, you can be sure to find the right type and strategy for your social media marketing.
Here are the common misconceptions about social media marketing:
- Social media marketing produces sure-fire results in advertising your brand
Sure, it is easy to publish your business page. However, there are many things that you should consider to make your page worth everyone’s while. You don’t only have to plan for the right content. You also have to keep an eye on what’s relevant and how you can make your services and products relevant. You may have the best goods and services, but if you don’t market them well, consumers will not know about how great you are as a company.
How easy it is to put up your social media account is a big counter to how difficult it is to sustain it. It is easy to be a forgotten brand in the online world, and so you have to strategize well on how you’re going to set yourself apart from the rest.
So yes, putting up social media accounts can be as easy as 1-2-3, but there are many tools you have to use to make your marketing scheme work.
- Social media marketing is all about garnering likes
The number of likes may have been the scheme before as to how you become popular on social media, but these sites have now become smarter sieving through fake likes and shares. Many third-party companies have now made it easier to pay people to like your pages, but fortunately, social media sites are constantly updating their algorithms on how to check for bogus accounts.
So, to be relevant on social media, you don’t only have to have likes, but also shares, comments, and views. All these are not easy to pay for, and nothing beats building your real clientele. If you choose to pay for your likes, you also will not have an idea of how your business is growing. You will not have an idea if your marketing strategies are working, because you are fooling yourself into having others believe that you are succeeding when in fact, you are only breaking inside.
You have paid for your likes, fooled others into believing you are getting bigger, fooling yourself as to the real state of your business, and in the end, you lose money. Too much for you on the losing end, right? So, aim for organic likes, views, comments, and shares. Do not rely on quick-fix “solutions” because these will only cause more problems for you and your brand.
Rei Albano
When you’re a starting business, it is easy to get over-excited and to jump into trends that promise great results fast. But you don’t have to join the bandwagon just because everyone is doing it.
As a small business, you have to be cautious every step of the way, especially when your budget is not that stretchable. You need to make sure that everything you are doing is calculated, steering away from risks that can be costly to your brand and finances.
What are the most common mistakes small companies are making when launching online? And how can they avoid these pitfalls?
Here are some of the biggest mistakes and their solutions:
- Leaving all the technical work to your staff
It is beneficial for any company to delegate tasks that other people are better at accomplishing. But if you are launching online and you don’t even know basic HTML codes and what SEO does, you should rethink why you are moving your business online in the first place. It will be weird to say you are a “digital entrepreneur” when you are not even the slightest adept at anything technical.
So, before launching online, it is best if you learn, enroll in classes, and get an experience with running an e-commerce website, and with doing online marketing. You may have the best products and services, but if you don’t have a consistent marketing campaign, then you are not giving justice to your company.
It is okay to trust and delegate tasks, only if you already know this ins and outs of tasks you are giving away for your staff to do. You will not only be blind-sighted with how you are going to grow the company; you will also lose your integrity as a business owner.
- Publishing anything under the sun
Having a blog on your e-commerce website is a great addition to your marketing campaign. However, if your posts are far in between, not coherent, and inconsistent, then you may want to plan out a publishing scheme for your site. You should not only focus on having an article published once a week. More than anything, you should concentrate on producing relevant content that your current and potential customers will be happy to read and share with friends.
The best thing you can do is first to know the goal that you want to achieve with your blog section. Once you’ve laid out your goal, you can write down the specifics of how you want to achieve this aim. Make sure that all your future posts are geared toward achieving that goal.
- Forgetting about social media
Social media is what drives your business online because it is seen as the most transparent way by which people can give reviews and insights about your company. If a happy customer drops you a good review and you forget to thank him/her, that will be rude for it shows that you do not care about your after-sales. Ignoring questions placed on comment boxes is also a big no-no because it shows you don’t have the kind of customer service that people can reach to should they need anything.
Do not belittle the power of social media. It is the most affordable and most effective form of online marketing that you can do so make sure you get the most out of it.
These are some of the common mistakes that small entrepreneurs make when launching their business online. These errors can be avoided, so if you find yourself doing any of these, do not waste time and solve the problem right away. You can also ask for assistance from SEO professionals who can guide you throughout the process.
Rei Albano
Recruitment (or hiring) companies have quickly moved online with the Internet boom, and it’s a smart move since they’ve gone to accept applicants and clients from all around the world.
It would have been great at the beginning, but now, the market is saturated with recruitment companies that try to set themselves apart with many strategies including freebies, low rates, and excellent customer support.
But how can companies stand out when there are thousands of recruitment businesses to choose from? Even if they are one of the best, how can they relay to the world that they, indeed, offer the best services in the world?
Here are some smart SEO strategies for your recruitment company that you should consider applying right now:
- Have a sleek website
Hiring is all about professionalism. And if you don’t have a professional website to boot, how can you convince others that you are guided by the same principle?
Invest in having a fast-loading, well-curated, and easy-to-navigate website. Double check for grammatical, spelling, and layout errors before going live. You can always change your design once you go live, but it is way better if you are entirely sure with your website before you publish, so as not to confuse search engines and your audience.
- Publish great content
Your website does not have to stop with layout and design. Equally important is providing excellent content that makes your readers eager to keep on coming back to your site.
You should be focusing on the service that you provide, and that is recruiting. So, start outsourcing content writing to those who do it best. You will end up juggling so many things if you do writing and website management, along with recruiting.
And do not think that you can easily re-spin any content online. It is a big no-no because spinning can hurt your SEO ranking. You should publish unique articles that can help you become the number one guide for people who may have questions about recruitment. You should give a lot of thought about your content.
Map out your content and do not jump into publishing a variety of topics just because you feel like it. Have a goal in mind, stick to a particular theme, and publish articles that answer your goals while being in line with your theme.
- Choose the right keywords
Keywords help search engines look for relevant content in your publication, and can assist in determining how you rank on engine pages. It is then important for you to think of the right keywords to put on your posts. You don’t have to put in a lot of keywords; more is not always better. You should instead focus on hitting keywords that can best define your post.
You can start by searching for your topic on the search engine, and check out websites that appear on the first pages. Take note of the keywords they have used and get those as guides for when you have to choose your keywords.
As with any other business, it can be a challenge to bring yourself out there in this highly competitive world of SEO rankings. But, giving an edge for your business can be done when you have a great website, excellent content, and the most relevant keywords.
