Recruitment (or hiring) companies have quickly moved online with the Internet boom, and it’s a smart move since they’ve gone to accept applicants and clients from all around the world.
It would have been great at the beginning, but now, the market is saturated with recruitment companies that try to set themselves apart with many strategies including freebies, low rates, and excellent customer support.
But how can companies stand out when there are thousands of recruitment businesses to choose from? Even if they are one of the best, how can they relay to the world that they, indeed, offer the best services in the world?
Here are some smart SEO strategies for your recruitment company that you should consider applying right now:
- Have a sleek website
Hiring is all about professionalism. And if you don’t have a professional website to boot, how can you convince others that you are guided by the same principle?
Invest in having a fast-loading, well-curated, and easy-to-navigate website. Double check for grammatical, spelling, and layout errors before going live. You can always change your design once you go live, but it is way better if you are entirely sure with your website before you publish, so as not to confuse search engines and your audience.
- Publish great content
Your website does not have to stop with layout and design. Equally important is providing excellent content that makes your readers eager to keep on coming back to your site.
You should be focusing on the service that you provide, and that is recruiting. So, start outsourcing content writing to those who do it best. You will end up juggling so many things if you do writing and website management, along with recruiting.
And do not think that you can easily re-spin any content online. It is a big no-no because spinning can hurt your SEO ranking. You should publish unique articles that can help you become the number one guide for people who may have questions about recruitment. You should give a lot of thought about your content.
Map out your content and do not jump into publishing a variety of topics just because you feel like it. Have a goal in mind, stick to a particular theme, and publish articles that answer your goals while being in line with your theme.
- Choose the right keywords
Keywords help search engines look for relevant content in your publication, and can assist in determining how you rank on engine pages. It is then important for you to think of the right keywords to put on your posts. You don’t have to put in a lot of keywords; more is not always better. You should instead focus on hitting keywords that can best define your post.
You can start by searching for your topic on the search engine, and check out websites that appear on the first pages. Take note of the keywords they have used and get those as guides for when you have to choose your keywords.
As with any other business, it can be a challenge to bring yourself out there in this highly competitive world of SEO rankings. But, giving an edge for your business can be done when you have a great website, excellent content, and the most relevant keywords.