The Importance of a Successful Online Presence

The Importance of a Successful Online Presence

Maintaining a relevant and strong online presence is of utmost importance to large and small businesses alike. Small businesses have a reputation that is either made by a successful online presence, or broken by a weak online presence. Large companies have the advantage of large-scale brand recognition as a buffer, but small business do not have that luxury. One misstep by a small business employee can mean the end of a company, which is why curating a careful online presence is important.


Many small businesses are simply content with a social media website in lieu of a web presence through a website or a blog. This was discovered after San Mateo’s Research study of 1050 business with an employee work-force of anywhere from one to forty nine people. Why? Small businesses often don’t have extensive IT and marketing resources, so they believe that using a social media medium is easier than hosting their own Web presence.  Websites like Facebook and Instagram provide easily digestible templates through which companies can convey their business’s goals and values. However, missing out on your own domain can be detrimental to your business. First off, having an online domain lends significance to your company. It provides a flocking ground and a reference point for your customers to learn more about your company. Though many small businesses fear the costs, technical learning curve, and time investment needed to start their own domains, they fail to see the long-term gains these easily overcome hurdles can make.


online presenceThe domain can be a jumping off portal to the company’s social media accounts. It can host a blog in order to garner more customer interest in the fields relevant to the company. For example, say a small health clinic starts an internet domain. Their blog can include posts about the latest diet trends, healthy ways to lose weight, articles on mental health and sleep hygiene, etc. These posts not only add to the customer’s knowledge of relevant information, but can also indirectly garner more interest in the original business at hand. It’s a great way to differentiate yourself and make your company look professional and established from the get to, which can go far in attracting more clients. This makes it easier to take some customers away from the “big name brand companies”, and attract them to your own business.


Having a strong online presence also helps with networking . So much networking has now gone virtual. For a business to lack that platform through which so much dialogue and interactions flow is to lose out on a rich opportunity to make valuable connections. Make sure that you carefully curate what material you make visible online. Keep the topics and the conversations professional and work friendly. No one wants to see pictures of you and your buddies at the bar linked into the company’s Facebook page. However, pictures of a company luncheon or a business dinner would be fine. Email marketing is also a great way to reach people consistently, keeping their interest in your company. A strong email campaign (but not so strong that it gets regarded as spam) can do wonders for increasing company reach and visibility.

Keeping your Job

Remember, when you go your business goes. Keeping a professional online presence gives you the opportunity to grow. It also provides quite a bit of job security if your business is on an upwards trend. Whether you’re lower down or higher up on the company’s hierarchy letter, having the company do well is never a bad thing for any of the employees involved. Expanding your company’s online presence might help you start your own company down the road or it may help move you up the ladder. Maybe it will help establish your company’s standing in a larger market, which can be beneficial if you ever decide to switch career fields or companies. Either way, having a strong and visible online presence is just as important as having a strong marketing strategy. The video below is a great resource for the importance of online visibility.

SEO Highlights of the Year

SEO Highlights of the Year

Meta Keywords

Meta keywords are a type of meta tag that appear in the source code of a page that gives search engines useful information about what the topic of any page is. Several years ago, Google used to use the keywords meta tags the way they were meant to be used. However, they quickly discovered that web site developers were “stuffing” high volume keywords and phrases into their code, phrases that were often irrelevant to the topic that they were writing about, to generate additional user traffic towards their pages. This ended up clogging up the search engines’ accuracy and predictive value. Eventually, Google has devalued the use of Meta Keywords, as indicated in an official Google Webmaster Blogpost. It is rumored that Google changes its algorithm for determining which content comes up higher on search engines every 48 hours, so it may be near impossible to predict whether or not Meta keywords are considered at all. However, it is safe to say that its low ranking in Google’s considerations is not going to change anytime soon

Use your Meta description!

WordsThough Meta keywords might be ignored by Google, too few companies successfully utilize their meta description space. Many choose to eschew it altogether! The meta description provides a short and concise explanation of what your web page is about. They’re commonly used to give preview snippets of your page in search engine result pages. Think of it as 215 character elevator pitch. Note that this character count includes the title of your page. Take the extra couple of minutes to write an engaging description for the stand-out pages in your site, especially the ones that you feel will garner a lot of social media attention. Maybe consider using action words like “act”, “learn”, or “choose”, which is a compelling call for action on the reader’s part.

Make friends with the PR department

Make friends with the PR department after you’ve created quality services and valuable content. Be bold. Sell yourself and sell your brand. Google “best of” and “top 10” lists to see if you or your competitors are listed. If you are not on the list, see what your competitors are doing that you’re not doing and adjust accordingly. Better yet, if you believe that your goods and services can be a valuable asset to another company, let them know and approach them. For instance, say you are on a fitness and lifestyle blog. Your company sells organic, naturally sourced and fair-trade workout gear. Approach them and pitch to them why they need to know about your brand. Earn your links. Referral traffic can generate valuable user exposure for you and establish your brand as a leader in the field.

The continued importance of Mobile Searches

According to the GlobalWebIndex, about 80% of adults have a smartphone. Adults spend, on average, about 1.85 hours a day on the phone, and this figure is only showing more growth, especially in fast-growth markets. Almost half of users that fall in the 16-24 year old age group spend their internet time on the phone, as opposed to a desktop or a laptop. More and more people are acquiring smartphones, and with the advent of wearable technology, such as the iWatch or the Fitbit, internet usage on mobile devices is only trending up. Needless to say, your site needs to be optimized for web search. For instance, in Google Webmaster accounts, Google has added a mobile usability section which lets users know how well their site fares on mobile devices. Take advantage of this and honestly evaluate your website. Get rid of as many barriers that may hinder entry to your websites, such as some images and JavaScript. Redesign your website so that it can optimize variations on your content so its suitable for mobile usage. If you don’t have the time or  money to dedicate to this, it might be smarter to just build a new, separate mobile webpage using sound SEO strategies.

Social Media Trends in 2015

Social Media Trends in 2015

Social media is becoming an increasingly important staple in the lives of millions of people around the world. It has the power to unite, to inform, and to connect companies with other companies, companies with their consumers, and people with other everyday people. However, just like how it’s impossible to predict the weather a week ahead of time, predicting what social media platforms will be in vogue can be a difficult endeavor. Xanga, Myspace, and now Google+  have enjoyed their heydays and are now melting into obscurity. That’s not to say that their fate is what all other social media platforms have to look forward to. Here are several social media patterns that are currently trending in 2015.

Social Media’s Increasing Importance in Marketing Strategies

shutterstock_218622694 (1)As businesses are increasingly learning the value of social media in terms of their content marketing, they are just beginning to comprehend the role that it plays in terms of distributing their content. Content strategy is the hot new concept that everyone wants to get behind. It has become the focus of many an online marketer. However, this concept is easy to comprehend but difficult to execute successfully. It’s important for a marketer to understand that an effective distribution strategy is just as important, if not more so, than the content that they’re trying to sell. Social media outlets is one of the best way to be able to share your content with relevant communities, reach out to influential people and audiences, and to create a long lasting relationship with your customers.

Facebook, Facebook, Facebook.

shutterstock_147311912Facebook’s behemoth internet presence is felt, not only by the average high-schooler scrolling through their feed, but also by marketing companies looking to advertise their products. More than 90% of marketers have a social media presence on Facebook, and it seems that there are only upwards trends predicted in that field. Facebook is a venue that keeps on increasing, and marketing trends parrot that as well. More than 60% of marketers reported that they have increased their Facebook activity in the past year. The fact that Facebook has one of the highest engagement rates, as well as the most amount of user traffic of any social media platform, it’s clear that this is one trend that almost everyone is on the bandwagon for.


shutterstock_275052920Image based social media marketing is making its mark and Instagram is sitting pretty on its dollar-bill adorned throne. It boasts over 300 million active users monthly and shows no sign of slowing down. Not only does it dominate the purely image-based social media field, it’s making its impact on the micro-video field as well. Instagram and Vine are locked into a tight race with both offering micro-video spaces for its users, and both have done a great job at differentiating themselves from each other. However, given Instagram’s greater variability, its popularity will probably surpass Vine’s. With the advent of in-feed video advertising, marketers now can begin their foray into this new market.

The Marriage of Social Media and Your Wallet

shutterstock_252728515 (1)Sales through social media are on the rise. In recent years, marketers have been frustratingly thinking of more techniques that will facilitate customers to make the jump from seeing their content on social media to making their way over to their website and purchasing the advertised good. For a while, Facebook was testing their Buy button with several outside merchants. Recently, it’s opened up to retailers through Shopify’s ecommerce platform, which is a giant leap forward for speed-shopping. Facebook’s recent move is similar to Pintrest’s “Buyable Pins” move, which allows users to purchase items that they are interested in with minimal effort.

Podcasts – the new hybrid

shutterstock_183926069Podcasts blur the line between social media, education, and content. It’s content is sometimes reminiscent of NPR and E! News, but other times, it veers more on the social side of the spectrum because it allows the host to intimately communicate and interact with its audience, creating a leeway for the role of certain brands to permeate his or her listener’s lives. Podcast pages can be subscribed to, liked, and shared, which is similar to how many other social media platforms operate. The personality of the host enables followers to develop personal connections with him or her, much like how actors and actresses become fondly-spoken of household names.