Hootsuite was first introduced back in 2008 as a platform to make it easier to manage social media. With the rise of many social media channels such as Facebook, Google+, Instagram, LinkedIn, Tumblr, Twitter, and YouTube, Hootsuite allows you to control all your pages with just one account. Other accounts that can also be controlled are MailChimp, Marketo, Reddit, and Storify.
Hootsuite has become widely popular because of its ease of use especially for businesses that manage many social media sites. Social media has definitely defied misconceptions on its efficacy. As of today, the platform has over 15 million users in different countries around the world.
Why is it the best option for you to use Hootsuite when managing your social media pages? Here are the reasons why:
1. Hootsuite works like a one-stop shop
With just one platform, you can manage different social media sites and post, edit, and schedule your publications. It is very easy to use and doesn’t have to take a highly technical person to be able to understand it. If you need to publish one same post across all social media channels, you can just go to Hootsuite and control everything from that one site. If you also need to edit that one post, you can easily do it through Hootsuite and have it published on all sites. And if you need to schedule posts for different days, you can also do it on just this one platform.
The platform has access to many sites including Facebook, Google+, Instagram, LinkedIn, MailChimp, Marketo, Mixi, Reddit, Storify, Tumblr, Twitter, WordPress, and YouTube among others. Mind you, there are over 100 apps that you can access with Hootsuite!
2. Hootsuite has a Streams feature
The Streams feature allows users gets to have the same level of control on the features of each social media site. For example, a Facebook Stream lets a user have control over the timeline, posts, and messages. So, on just one platform, a lot can be done and navigated on social media sites.
This feature proves useful when you have to juggle different site functionalities. For example, when you have to interact with guests’ comments and messages as much as you have to update your site, you can do all that with Hootsuite. Also, when you have different marketing approaches on your different sites, then the Streams feature is helpful in keeping your uniqueness for every channel.
3. Hootsuite is affordable
Hootsuite starts at $9.99 a month for one user, so if you are a small business owner, you can save a lot of time and effort in having to move through different accounts just to manage your social media channels. It is affordable, yes, but if you add in too many users, your monthly bill can go up to as much as $100 a month. So, before giving access to other users, you should give some thought as to the need of adding in so many users. Usually, you only need one to two social media managers who can do the publishing and editing for you.
Hootsuite is a social media manager platform that gives you control over your social media channels all under one roof. At $9.99 a month per user, it’s not bad for the time and energy that you can save with the convenience the platform provides. It continues to garner great reviews. You can consider using it for the first month and see if it works for your business.