Case Study

The YinOva Center

Led by Dr. Jill Blakeway & Dr. Noah Rubenstein, The YinOva Center provides acupuncture & specialized Chinese Medicine treatment for individuals of all cases.

With a goal of booking more appointments and achieving wider online visibility, The YinOva Center enlisted the aid of SEO Services New York.


Compay Name: The YinOva Center
Start Date: Aug 2015
Target: New York, NY


  • Search Engine Optimization (SEO)
  • Website Development

The Problem

At the time The Yinova Center reached out to us, they were heavily penalized in the Google search results by the Penguin Algorithm Filter. Before us, they enlisted the services of a questionable SEO agency that led to disastrous results in 2012. With an avg. ranking position of #91 (Page 10 search results), The YinOva Center was ready to get back to the glory days of increased traffic from organic search.

2015 Rankings

As described in the image below (click to enlarge), The YinOva Center was averaging Page 9-10 Rankings, failing to gain visibility in their target market.

“We’ve worked with SEO Services New York for several years. They’ve helped us reach our SEO goals, and have continued to work to maintain a high ranking. We’re particularly grateful for the level of communication they provide, it’s nice to not be left in the dark.” Dr. Jill Blakeway

Clinic Director, The YinOva Center

Problem Analyzation

A deep-dive analysis was performed to determine why the search results were so detrimental to The YinOva Center.

First, we ran an off-page audit to determine the quality of the links going to the website. We intended to separate the good backlink neighborhoods & the bad backlink neighborhoods. What resulted was over 5,000 negative backlinks going to the website, signaling distrust to Google.

Next, a full website audit was performed to determine if the topical relevancy of the website/target pages matched with the target search terms (keywords). What resulted was an over-optimization of primary keywords within the content, leading to an unnatural experience for any visitor.

Finally, a user-experience analysis was performed and determines that the website had trouble loading at times, due to the heavy scripts & plugins involved with the website. Average load time was 12 seconds.

Our Custom Solution

Based on the data during the analysis, we developed a full-fledged plan of attack to battle these issues and bring The YinOva Center back to the forefront of their target customers.

SSNY built out a comprehensive link audit, separating the good backlinks from the harmful ones. The harmful backlinks were put on a blacklist, leading Google to reconsider the penalty filter and small results were noticed.

A full Search Engine Optimization strategy was implemented, including full on-page SEO modifications and manual outreach to obtain placement on relevant & authoritative websites, signaling to Google a new variety of trust & reputation.

To fix the loading issue, a brand new website was developed to match the old website 100%. The new website contains less script bloating and has allowed to have an avg. load time of 3 seconds.

The Results

The custom tailored strategy proved to be a massive success, with The YinOva Center hitting a record number appointments in February 2018.


Increase In Organic Traffic


Increase IN Keyword Rankings

Proof or it Didn’t Happen

The images below, click to enlarge, showcase some of the successes throughout the campaign.

The image above showcases Google Analytics dictating an increase of daily/monthly traffic, since the inception of the SEO campaign.
The image above showcases the estimated monthly organic traffic, based on overall ranking keywords and their avg. monthly search volume.
The image above showcases the increase in Google rankings for The YinoVa Center’s most valuable keyword, ‘Acupuncture NYC”. From Page #9 to Page #1, top 5 results.