The Problem

A well-recognized tourism & travel agency provides bus tours throughout New York City’s most attractive sights. As they focused on increasing their search presence by utilizing their internal SEO team, they knew that backlinks from real, relevant & trustworthy website were not easy to achieve.

Their primary competitors had authoritative & industry relevant backlinks, that were giving them the search advantage, keeping them at the top.

A custom strategy focused on manual outreach with perfect pitches are required to achieve desired relevant placements. Because of this, an experienced SEO agency was brought in to achieve these results.

Our Solution

Based on the data during the analysis, we developed a full-fledged Search Engine Optimization & Outreach strategy, focused on increasing their trust via relevant & authoritative backlinks.

SSNY collaborated with the touring companies internal development team to provide the results from audit, including broken links, HTML issues & more. We also offered On-Page SEO recommendation to ensure their website correctly explains their internal relevancy to the search engines.

As the campaign began, we performed outreach to the previously gather lists of targets, as well as outreach to new destinations, discovered using specific search parameters; Optimizing our pitch as the campaign progressed.

The Results

With our custom tailored outreach campaign, coupled with a joint link tracker, we were able to over-deliver on our initial estimations and detail the exact links that were live from our efforts.

These links, with natural anchor text, passed significant trust and geographic & thematical relevancy signals to the website, in turn, increasing their organic positions.